French MNC forges partnership with Isha

French multi-national Yves Rocher Group, world leader in botanical beauty care, is partnering with Isha Foundation in the areas of environmental protection and development in Tamil Nadu.

As corporate partner of the United Nations Environmental Programme (UNEP), Yves Rocher Group pledged to plant one million trees towards UNEP’s ‘Plant for the Planet: Billion Tree Campaign’, launched in 2007. Yves Rocher Group has now teamed with Isha Foundation’s Project GreenHands to execute this pledge. Project GreenHands is a large-scale initiative to increase the green cover of Tamil Nadu by 10 %, create nature awareness and establish sustainable living.

The collaboration will spread over awareness campaigns, nursery development, planting and nurturing of the saplings, and the partners will leverage their respective strengths towards accomplishing the above. While the Yves Rocher Group will provide financial assistance, Isha Foundation will undertake fieldwork through its wide network of volunteers.

In the partnership spanning over a period of three years, Rocher will sponsor 900,000 saplings in total. In the first phase to be executed this year, 250,000 saplings will be planted in Gobichettipalayam taluk. Farmers from twenty-six panchayats in Gobi will participate. The localized intervention will facilitate a close partnership between the company and the village communities who plant and nurture the saplings, and also help monitor growth.

The partnership will fillip the ‘25 Million Trees Campaign’ of Project GreenHands, planned for this year. The total project target is 114 million trees. Last year, the Project set a Guinness World Record for planting the maximum number of trees on a single day. On 17 October 2006, 852,587 saplings were planted across Tamil Nadu by 256,289 volunteers.

India Visit

A group of representatives from the Yves Rocher Group, including Jacques Rocher, President of the Yves Rocher Foundation and Director of Sustainable Development and Prospective, visited India from 21 - 24 September to witness the inspiring work of Project GreenHands. Project GreenHands’ intervention in Gobichettipalayam and elsewhere serves as a model for restoring the environment and improving the quality of life in rural areas without compromising that of future generations.

Yves Rocher Group, the world’s number one brand of botanical cosmetics, stands for life in harmony with nature, as a basis for human well-being. With a presence in over 80 countries, Yves Rocher works towards spreading this message to its 30 million women customers and encourages them to preserve this planet for future generations.

For more details contact:
Marie Rischmann, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Mobile - 94866 17098

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